EXPECT MORE FROM YOUR ADVERTISING

The bottom line is that most firms that can afford to have a banner ad campaign don't do it right. More often than not, they outsource it to a large ad agency that could care less about the bottom line of their client and only performs enough work in new media buying and campaign optimization realm to not get fired. Not that they don't understand what it takes to have a best-of-breed display advertising campaign - they most likely do. But they fear that in order to do it right would be to put the sizeable effort into it would produce only marginal returns in terms of respect from their client.

It is time to demand more. More from your agency and more from your business in terms of the expectations you should have for a top-shelf, take no prisoners display ad campaign.

Level Interactive believes that display advertising is a thing of beauty - the best case scenario of marketing. We are true believers of the sweet science of optimization as display campaigns can be refined from many angles - CPM rates, creative rotation, new media buying and tracking technologies.

METHODOLOGY - The Sweet Science of Banner Advertising

Level Interactive offers display / banner campaign management and honest campaign optimization for both Fortune 1000 firms and small & mid-size businesses - not the half hearted management found in most large firms. We understand that to have a successful display ad campaign, you must:

• Be passionate and unyielding in the commitment to negotiate the lowest CPM rates possible
• Truly understand the marketplace and customer you are targeting and finding the online publications that have the target demographic your company wants
• Know that creative rotation is essential
• Understand the tracking technologies that make online advertising work and drive new customers to your site
• Being passionate about analysis - and plenty of it - when it comes to reporting the results of your campaign. We live on Excel and relish the optimization opportunities that come from 3rd party ad serving reporting.

Display / Banner Advertising :

• Media Buying
• Media Planning
• Banner Campaign Management & Optimization
• Online Campaign Analysis
• New Creative Creation & Rotation