PPC
Search Engine, Banner ad and Facebook Media Buying
Level Interactive’s PPC Media Buying team are experts in the 3 major genres of direct response media buying, each producing significant business for our current clients.
Search Engine Advertising
Put simply, pay per click search engine campaigns are an excellent speed-to-sale, ROI positive, scalable form of online advertising that drives real business and qualified, new customers to your company. Level Interactive will set up and actively manage your new or existing Pay Per Click search engine campaigns, then optimize these campaigns on a daily basis to maximize your results from every dollar invested.
Level Interactive manages and optimizes your PPC Campaign by:
- Ingenuity with keyword creation and management
- Surgically Targeting your Demographic – making certain that the visitors you drive to your site are targeted to your demo and psychographic
- Bid Management – Making certain that your company’s overall daily/monthly spend adheres to your budget and that each keyword’s price reflects the quality of customer you can expect from each.
Display Advertising
Level Interactive offers display / banner campaign management and aggressive campaign optimization. We understand that to have a successful display ad campaign, you must:
- Be passionate and unyielding in the commitment to negotiate the best rates possible (Cost per click, impression) for the prospective visitors that mean the most.
- Truly understand the marketplace and customer you are targeting and find the online publications that have the target demographic your company wants
- Know that creative rotation is essential
- Understand the tracking technologies that make online advertising work and drive new customers to your site
- Be passionate about analysis – and plenty of it – when it comes to reporting the results of your campaign.
Facebook PPC advertising has presented our clients with tremendous ROI this year. Our PPC Media Buying team has harnessed the advanced targeting and bidding strategy required to ensure that this tricky channel can work for your business.
Level Interactive drives results on Facebook by:
- Ingenuity with targeting and keyword based demographic/psychographic sub-campaigns
- Create impactful advertisements that maximize the advertising space available in Facebook
- Obsessive testing & learning
- Continually rotating and refreshing new advertisements on an hourly basis