SEO

Search Engine marketing is broken into two disciplines: Pay Per Click advertising and Organic search. With both Organic and Paid Search approaches to online marketing - Level Interactive understands the value and science behind what makes Search Engine Optimization work for your business.

METHODOLOGY - Organic Search Optimization

Organic search optimization is the science behind making your web presence more attractive - and rank higher without paying a dime - to the major search engines. By customizing and tailoring new or existing pages within your ePresence to make them not only align perfectly with your unique products and customers' needs, but to make your content rank higher and, most importantly, make your website make more money for your business.

Level Interactive focuses on the following elements to enhance Organic Results in major Search Engines:

• Architectural Refinement - Optimizing the way your website is structured to rank higher
• Contextual Enhancement - Refining your content to both reflect your message to customers and improve your page rank
• Link Optimization - Improving the sites your ePresence links from/to

METHODOLOGY - Paid Search Advertising (PPC)

Put simply, PPC search engine campaigns are the fastest, most cost effective and infinitely scalable forms of online advertising that drives real business and qualified, new customers to your company. For small to mid-size businesses, Level Interactive will set up and actively manage your new or existing Pay Per Click search engine campaigns. For larger corporations, Level Interactive will dive into and improve your existing paid search programs, while providing the metrics to prove it.

Level Interactive manages and optimizes your PPC Campaign by:

• Ingenuity with keyword creation and management
• GeoTargeting - making certain that the visitors you drive to your site are local and targeted if your products do not require a national advertising campaign
• Bid Management - Make certain that your company's overall daily/monthly spend adheres to your budget and that each keyword's price reflects the quality of customer you can expect from each.

Search Engine Optimization:

• Pay Per Click Optimization including Bid and Keyword strategy
• Certified Yahoo! Ambassador
• Organic Search Optimization
• Campaign Management
• Reporting & Analysis